Geophysical data are an essential part of any geomodeling workflow and reciprocally, geomodeling techniques can complement generating certain geophysical results as well as get the most out of the different types of geophysical interpretation.
The most common mistake is to assume that seismic is only useful for guiding horizon and fault modeling. A lot of information about the reservoir characteristics can also be extracted from a 3D seismic cube. Once this accepted, a proper collaboration between the geophysicist, the geomodeler and the other team members will allow for the best integration possible.
Those interested to learn more about geophysics can look at the excellent training program organized also yearly by the CSEG (Canadian Society of Exploration Geophysicists, www.cseg.ca), as well as to the presentations that they organize and the magazine that they publish.